01
Entertainment
Sony Music Entertainment Africa
Performance-led campaigns across social, search and video, from audience and creative planning to media execution and reporting.
Social · Search · Video
Performance Marketer · Paid Media & Digital Ads Strategist · Serial Entrepreneur
Performance marketing, paid media and creative leadership.
19+ years across advertising, digital acquisition, branded content, broadcast production and technology ventures in South Africa and Botswana. I combine commercial and creative direction with hands-on knowledge of performance media, production and marketing systems.
As featured inPODICASTTech in AfricaPOWER 98.7Metro FMMmegiFasterCapitalThe HeraldbizcommunityTimesLive
highlights — tshepo seeletso
19+
Years across media, marketing & entrepreneurship
5
Ventures founded and led
10,000
Lifti user registrations in six months
150+
Audiovisual productions
Selected brand experience
- Coca-Cola Beverages Botswana
- Unilever
- Tiger Brands
- Sony Music Entertainment Africa
- Shell Botswana
- Orange Mobile
150+ music videos
Gaffer — AKA's “Jealousy”, Khuli Chana's “TswaaDah”.
SA television
Produced “The Making Of” — profiled by Mmegi, 2010.
On air with DJ Fresh
Metro FM's FreshBreakfast.
Tshepo Seeletso
Career highlights
Smart Mobility Africa 2019
Lifti winner — Tech In Africa founder spotlight.
Podicast With SCAR, Ep 133
Sound engineering roots to Purple Cow BW.
My African Startup
Writes on deals and creative entrepreneurship.
Selected Work
Campaigns, productions and ventures for leading brands.
case-01 — entertainment
case-02 — fmcg
02
FMCG
Coca-Cola Beverages Botswana
Digital campaign planning, content direction and social-media marketing support.
Content & social
case-03 — fmcg
03
FMCG
Unilever / Tiger Brands
Content, paid-media and digital campaign programmes for FMCG portfolios in Botswana and Namibia, through agency and distributor relationships.
Botswana & Namibia
case-04 — energy & telecoms
04
Energy & Telecoms
Shell Botswana / Orange Mobile
Integrated marketing, brand campaigns and activations, including the national Shell V-Power launch.
National launch
case-05 — mobility tech
05
Mobility Tech
Lifti
Co-founded and led a commuter lift-club platform — go-to-market, user acquisition, and partnerships with Kia South Africa and the Motus Group.
10,000 users in 6 months
case-06 — fintech
06
Fintech
TPay
Founded and ran a mobile-services point-of-sale technology and distribution business in Gaborone.
Gaborone, Botswana
case-07 — music & entertainment
07
Music & Entertainment
Music videos, broadcast & live production
Production work for Ne-Yo, John Legend, Chris Brown, Freshlyground, Rebecca Malope, Khuli Chana and AKA.
7 headline artists
case-08 — broadcast
08
Broadcast
M-Net, Channel O, TopTV, SABMiller, Nedbank
Television programmes, commercials, corporate films and award-winning music videos for broadcasters, labels and brands.
150+ productions
Innovation in practice
Alongside brand and campaign work, I have led application development, CRM and workflow integration, marketing automation and AI-assisted creative processes.
As featured in
Consulting
Senior counsel, engaged directly.
I advise senior stakeholders and business owners on brand positioning, campaign performance and business growth — combining production expertise, paid-media performance and product thinking.
growth & performance marketing
Growth & Performance Marketing
Cross-channel campaigns built on testing, audience insight and clear reporting.
- —Paid social, search & video (Meta, Google, YouTube, LinkedIn, TikTok)
- —A/B testing and optimisation
- —Multi-channel campaign planning
creative strategy & direction
Creative Strategy & Direction
Brand positioning and creative that performs, from concept to production.
- —Brand positioning & campaign strategy
- —Content and video production
- —Launches, events and activations
marketing innovation & leadership
Marketing Innovation & Leadership
Building the teams, systems and tools that make marketing scale.
- —Establishing marketing functions & teams
- —CRM, reporting and workflow tools
- —AI-enabled creative workflows
Who I work with
Small and medium businesses, brand teams and leadership stakeholders across Botswana and South Africa — including the SMEs Purple Cow Advertising BW serves on paid media.
Approach
01
Insight
02
Strategy
03
Creative & Media
04
Measure & Optimise
Press & Thought Leadership
podcast
Podcast
PODICAST — Ep 133
Creative roots, Lifti, marketing and advertising, the challenges of building, and what comes next.
Listen →
founder feature
Founder feature
Tech in Africa
“Meet the founder”: Lifti, South Africa's lift-club app, and the media career behind it.
Read →
broadcast interview
Broadcast interview
POWER 98.7 — POWER Business
Lift club app gives new meaning to Ke Kopa Lifi: raising capital and iterating a mobility product in South Africa.
Listen →
accelerator
Accelerator
FasterCapital
Lifti and its founders welcomed into the venture builder's acceleration programme.
Read →
Lifti was also covered by The Herald, bizcommunity and TimesLive.
Leadership & Experience
Five ventures founded and led across Southern Africa.
2021 — Present
Founder & Creative Director
Purple Cow Advertising BW · Botswana / South Africa
Performance and paid-media agency for SMEs — cross-channel campaigns, creative delivery and AI-assisted workflows.
2020 — 2022
Founder & Managing Director
TPay · Gaborone, Botswana
Mobile point-of-sale technology and distribution business.
2017 — 2020
Co-Founder & CEO
Lifti · Mobility technology, South Africa
Commuter lift-club platform — 10,000 users in six months, FasterCapital acceleration, Smarter Mobility Africa Award.
2013 — 2017
Founder & Creative Lead
Marketing Brands · Botswana
Integrated agency scaled to 12 staff — national brand work for Shell Botswana and Orange Mobile.
2009 — 2013
Co-Founder & Executive Producer
Molotov Cocktail · South Africa
150+ productions for broadcasters, labels and brands — Sony Music, M-Net, Nedbank.
Media, Broadcast & Entertainment Production
Built inside South African broadcast, music and live production.
Before performance marketing, I produced television programmes, commercials, corporate films and music videos — work that moved between studio and edit suites, live broadcast and touring productions, and into long-standing relationships with broadcasters, labels, brands and artists.
Broadcasters & brands
- M-Net
- Channel O
- TopTV
- SABMiller
- Nedbank
- Orange Mobile
- Shell
Artists & talent
- Ne-Yo
- John Legend
- Chris Brown
- Freshlyground
- Rebecca Malope
- Khuli Chana
- AKA
Credentials
Education
BA, Motion Pictures — AFDA, Johannesburg
Diploma, Sound Engineering — Damelin, Johannesburg
Professional development
Deloitte Alchemy School of Management: Future of Mobility (2020)
Platforms
Meta, Google Ads & Analytics, YouTube, LinkedIn, TikTok, HubSpot, Adobe Premiere Pro, DaVinci Resolve